Keep Your Marketing Strategy Alive By Outsourcing Production Tasks

Time and time again the same issues prevent marketing goals from achieving completion and success.

Competing projects pull people in different directions.

Miscommunication, confusion, and stagnating tactics ensue (just check your project management tool – or should I say project graveyard tool?).

New goals and projects cut resources in half.

Everyone chases the shiny project and allows the previous plan to collect dust.

There’s never enough time to get it ALL done well.

Forget about 3 miles deep, 3 inches wide. Internal resources get stretched so thin that everyone’s focus is only 3 inches deep and 3 miles wide.

I spent many years running marketing for small businesses, and years beyond that as part of larger marketing teams for mid-size business.

Strategy projects were abandoned or shelved – even when they were producing results – because of the above issues.

From my experience, there is a simple solution.

That simple solution is support.

Marketing rock stars are still human

You may have an incredible marketing team of rock stars. They’re experts. Producers. Team players. Results-driven.

But they’re still human.

There are only so many hours in the day. Only so many brain cells that can fire for so long under constant duress across multiple corporate strategies, tactics, teams, and platforms.

Something will give.

And that would be your marketing strategy.

Piece by piece, project by project, it will get derailed.

But allowing your team access to support will enable them to once again control what they excel at. To have the energy to gleefully attack new projects and goals.

Because they’ll have a partner who’s got their back.

Outsourcing for marketing support

That’s where outsourcing comes in.

In B2B companies, 84% of marketers outsource their content creation activities. - Smart Insights

Highly effective CEOs and marketing experts who excel in their various fields value time more than money.That’s why they outsource their content creation, distribution, and measurement to a proficient person. - Neil Patel

You may not need a full time team member.

You may not need a large agency.

Perhaps you don’t have the budget for either.

You may simply need a reliable partner to fill a specific gap to keep your strategy rolling forward.

An outsourced consultant/freelancer can fill that gap.

Specific outsourcing projects could be:

- Website content topic ideation

- Blog management, blog writing, and/or editing

- Landing pages

- Inbound marketing workshops

- Collateral or website copywriting

- White papers or other long form content

- Infographics or charts

- Email marketing plans, creation, and/or execution

- Social media content calendars and/or content creation and/or posting

- Curated content

- UX

- SEO

Whatever your marketing gap is, there’s an outsourcing opportunity to help you fill it.

The best thing about hiring outsourced partners? We’re nimble. Flexible. Personable.

We work behind the scenes, collaborating with your teams, offering support where needed.

We help your marketing rock stars push your organization’s marketing achievements higher.

That’s a win-win for everyone involved.

Count me in as your marketing outsourcing partner! I can help you with all of the above. Contact me today!

Looking for more ideas? Read 8 No-Brainer Content Topic Ideation Resources: An Infographic Tool.